Created: 15/12/2009 in Re-thinking Innovation | Comments (0)
The summer holiday season provides the perfect opportunity to recharge your batteries and revitalise your mind. My personalised, nerdy, holiday reading list already includes Jill Jonnes Empires of Light, Edward De Bono Six Hats, Jack & Suzy Welch Winning: The Answers, Stan Grant Tears of a Stranger, Dr Graham Tattersall Geekspeak and Guy Kawasaki Reality Check. I love reading books about people, science, business and innovation.
While some might look forward to catching up on the Twilight...
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Created: 06/11/2009 in Re-thinking Innovation | Comments (0)
I was pondering recently the demise of a business that I was involved in from 1999-2001. We were pioneers in e-Business. Building web-based business applications - using open source software, enterprise workflow and EAI - that seamlessly connected internal line-of-business (LOB) applications like financial systems and human resources to each other and to the company's employees. Simple user interfaces were designed that required little training that were useful, usable and engaging. Our mantra...
Created: 21/09/2009 in Re-thinking Innovation | Comments (1)
I was pondering the concept of "customer experience" today. You might think that's a bit strange for a person who has the title "Customer Experience Marketing", but sometimes it feels like the achievement of excellent customer experience is an almost impossible task.
So what is customer experience anyway? How is it defined and why is it so important?
According to Wikipedia, customer experience is the sum of all experiences that a person has with a supplier of products...
Created: 06/08/2009 in Re-thinking Innovation | Comments (0)
Recently I was reminded just how far video conferencing had evolved when we hosted Deloitte's Chief Marketing Officer (CMO) dinner at the Telstra Executive Briefing Centre (EBC). Telstra supports this Deloitte initiative by providing the EBC as the backdrop for a marketing leaders forum and dinner party each quarter. 30 guests are seated across our Sydney and Melbourne Polycom RealPresence suites to listen to a guest speaker presentation on a hot topic for marketers - last week it was social networking...
Created: 23/07/2009 in Re-thinking Innovation | Comments (0)
Today I am writing my blog, multi-tasking as usual, while listening to a very interesting talk from Converseon about the social media engagement strategies of major brands across the globe. I'm lucky enough to be invited to Telstra's Community 2.0 Steering Group. Just one of our cross-company initiatives in the social media space.
Here's a short excerpt from the talk: "Converseon looked at the financial performance of the brands, grouping the companies with the greatest depth and breadth...
Created: 30/04/2009 in Re-thinking Innovation | Comments (0)
Like most people in the ICT industry, in the past I've gone through phases of using LinkedIn frequently to not checking it for weeks on end. For the most part I actually find this business networking site a very useful tool. Using LinkedIn I am connected to most of my favourite people in business - colleagues past and present, partners, friends that I have collected along the way, friends of friends, and people with whom I share common business interests (like innovation!).
Recently I've...
Created: 03/03/2009 in Re-thinking Innovation | Comments (0)
I presented at the Fundraising Institute of Australia Conference on Saturday February 28 in Sydney. This conference was a gathering of 700 delegates involved in the Australian not for profit and fundraising sector. My talk "Innovate your marketing efforts to increase your reach" was a rambling history of my experience in Marketing which contained observations on how marketing has changed forever. Back when I started in advertising in 1991, marketing was all about the ad. I used some examples...
Created: 24/02/2009 in Re-thinking Innovation | Comments (0)
I was amused to read recently that President Barrack Obama and I have something in common - an addiction to the humble BlackBerry! My brand new BlackBerry Bold is awesome. Friends at work were trying to influence me to try out the new iPhone but my life is a blur of endless email, conference calls, SMS responses to phone calls I've missed, and photos of my kids on Facebook - so a BlackBerry Bold on the Telstra Next G network was the obvious choice (doesn't drop out in the lift when I'm on a conference...
Created: 27/01/2009 in Re-thinking Innovation | Comments (0)
I was chatting to my favourite taxi driver prior to Christmas about life, the universe and everything (and yes, I am a front seat passenger). He made an interesting observation that I wanted to share in my blog. One day he was sitting in the taxi rank at Melbourne Airport, when he observed the next passenger at the front of the line pop his head into the first cab and then close the door. Walking to the next cab, he opened the door, looked at the dashboard, and then closed the door. My friend...
Created: 14/11/2008 in Re-thinking Innovation | Comments (2)
Last night I wrote an email to dozens of people in my circle of friends, family and work mates. It said:
Dear Friends and Family, Rarely do I feel compelled to share anything I find on the web to a large group of people I know. But in the lead up to Christmas (I must be getting sentimental !!), with the stuff that we see on the news every night, I really wanted to share a short video about compassion with you (follow the link and then click on view video in any language). What an amazing...