The Telstra Productivity Indicator
Telstra has commissioned the second annual Telstra Productivity Indicator 2010 (TPI 2010), a report on business attitudes and behaviours towards improving productivity in Australia in 2010.
There has been growing recognition since the release of the first Telstra Productivity Indicator in 2009 (TPI 2009) and the accompanying Government Productivity Report that Australia’s long term prosperity depends upon improving productivity.
The link between ICT and productivity improvement is further reinforced by the independent ACIL Tasman white paper: ICT as a Driver of Productivity that reviewed global economic research and case studies. It demonstrated the growing international and Australian evidence of ICT’s key role in driving productivity improvement across the economy as well as at the industry, enterprise, workgroup and individual level.
The key findings of The Telstra Productivity Indicator 2010 are:
- The productivity gap, first referenced in TPI 2009 has widened from 29% to 34% in 2010
- Improving customer service and productivity are the key priorities for Australian organisations, ranking 78 per cent and 76 per cent respectively
- Only 42% of decision makers measure productivity, have a target and know what that target is compared with 49% in last year’s report
- ICT investment is seen as the most important contributor to improving the productivity of organisations with 55% of those surveyed identifying it as having contributed to productivity gains in the last 12 months
- Whilst organisations place a high priority on ICT investment, only 34% of organisations believe that ICT deployment is greatly aligned with the needs of worker groups to maximise their productivity. Those organisations that place greater importance on aligning ICT deployment with worker group needs are more likely to pursue productivity improvements
- The top five ICT investments for improving productivity focus on network-based capabilities including access, wide area networking, network coverage and speed, information and resource sharing and flexible/remote networking.
A productivity improvement framework has emerged from Telstra’s productivity research that enables organisations to better manage, measure and invest in productivity improvements. The research has also enabled the creation of customer-specific productivity diagnostic tools, services and programs. These help customers achieve tangible productivity improvements at the individual, work group and organisation levels and have formed the basis for Telstra’s own company-wide Workplace Productivity Strategy.
To find out more about what productivity means to Australian organisations and how Telstra is helping customers realise their productivity potential:
1. Register to download the Telstra Productivity Indicator 2010 - research report
2. 
Download the ICT as a driver of Productivity white paper
3. Find out about the Telstra Productivity Indicator 2009
4. Find out about the Government Productivity Report