Telstra Digital Signage Solutions

If you want to deliver high-impact digital messages targeted by time, location and market segment, Telstra Digital Signage Solutions are the answer.

Telstra’s solutions are unique in the Australian market. We deliver an end-to-end service from content creation through to display, supported by partnerships with acknowledged leaders in content creation, scheduling and on-premise equipment. We also offer wide experience deploying and managing digital signage, underpinned by the strength of our next generation networks. This means we provide a first class solution across diverse industries, with a single point of contact to ensure you get maximum advantage from your digital signage solution.

Telstra Digital Signage Solutions enable you to communicate with customers or staff more effectively and efficiently:

• Schedule content to target customers more effectively
Schedule content by day or time of day to communicate with customers who are more likely to be receptive to your messages

• Inform and influence behaviour at point-of-sale to boost revenue
Compelling flash or video content at point-of-sale can help you cross-sell and up-sell to customers to improve sales

• Optimise effectiveness of promotions
Localised targeting of messages to reach relevant audience resulting in increased marketing effectiveness

• Enhance customer experience
Inform, educate and entertain customers to increase their satisfaction with your organisation

• Build your brand
Digital signage lets you reinforce your brand values and differentiate your organisation to customers while they are engaged with you

• Educate and motivate staff more easily and cost-efficiently
Inform staff of initiatives and trends as they happen, or display alerts and insights to improve staff performance

• Build a consistent corporate culture across dispersed locations
Inform staff of organisational values and deliver consistent internal messaging more easily across a distributed enterprise

• Simplicity and ease of use
Centralised control of content and media players makes management easier

• Single point of accountability
One point of contact for content, equipment and support promotes the smooth running of your digital signage solution without having to manage multiple suppliers

Experience the Telstra difference

Telstra delivers an integrated solution for digital signage spanning advice, training, content, equipment, network and support - all through a single point of expertise.

Our partnership with leading content creation and management vendors offers you high-quality content, with sophisticated management systems to distribute information quickly and efficiently.

These capabilities are underpinned by Cisco’s advanced on premise equipment, the coverage, security and resilience of Telstra’s world-class networks, and our experience deploying and supporting the solution across diverse scenarios and industries.

Features

Telstra offers a range of services to suit individual business requirements:

• Advice and training
Telstra’s expertise and wide ranging experience with digital signage assists customers to maximise the benefit of their solution investment 

• Content creation
Our alliance with Prime Digital Media, an industry leader in media content development, can offer rich, relevant and compelling content.

• Content management
Telstra offers a range of solutions and options to help meet your requirements for content management

• On premise equipment
Enjoy the advanced features of equipment from Cisco, a world leader in networking technologies

• Network strength
The reach and reliability of our next generation networks ensure content can be distributed quickly as needed

• Service and support
Telstra offers integration, equipment support and network management to ensure smooth running of business operations

Telstra recognises that enterprises have different business requirements. To ensure our customers select the technology that meets their content management needs, we have developed three relevant solutions. These solutions include different content creation, management, scheduling and workflow options:
 
• Core Solution
For customers who have an established content management schedule and defined authors to manage updates as required.
 
• Extras Package A
For customers who require more frequent updates and content control, as well as more localised content & real-time content feeds

• Extras Package B
Provides enhanced content workflow management, ad-hoc schedule changes, ability to assign user roles and detailed reporting.  There is also the ability to on sell advertising space.